Direct Mail Marketing in the Digital Age?
You would be surprised how much this old-fashioned method has made a comeback in the corporate world!
Online ads and social media ads saturate our screens wherever you surf the web. Physical mail, on the other hand, feels more genuine and gives customers something physical to hold. The benefit of this is that your customers feel more valued.
Direct Mail allows you to stand out from the crowd and cut through the all-too-common digital slop. As businesses seek more effective marketing campaigns, direct mail is proving to be a great strategy in our digital 21st century.
Direct mail has reportedly achieved an impressive response rate of 3.63%. Potential customers respond better to a physical letter in comparison to an inbox of generic and spammy emails.
The lifespan of a Digital Ad is not long, they can last no less than a few seconds at times. Physical flyers, letters and parcels can sit on a customer’s desk or fridge for weeks. This increases the probability of your company getting more business from current and future customers.
Sometimes combining a Digital and Direct Mail strategy can be a good way of getting the best of both worlds. This would essentially leverage a data driven campaign where your company would massively benefit. It allows you to use an omnichannel approach so that you can reach your customers exactly where they're at in their buyer journey. If you use consistent brand messaging with both methods, the results can be potentially astounding!
At the end of the day, personalisation is the name of the game. If your customer feels like a generic number, you've lost him.
Direct Mail is a strategy that still works today!
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