Your 7-Step Consultancy Plan Overview
Jonathan will provide the information you need to grow your market share and effectively increase your sales figures. Whether you run a small business or a major corporation we can help you sell more!
The first step is to conduct a sales audit of your current sales and marketing activities. This will provide a 360-degree overview of what's helping and hindering your business.
He can uncover the vital Information being withheld from Business Owners for fear of redundancies and job losses. Many Sales team pipelines after an audit turned out to be works of fiction to "keep the wage packets coming".
Jonathan's Sales audit can also look at the "shelf life" of your product or service, understand your competitors and demonstrate which customers you should focus on for profitable sales and whether you have the right people, pricing, tools, systems and processes to achieve your aims.
His conclusions will advise on whether you need to invest, restructure, rebrand, reinvent, change your target market, or even the hard truth of if you need an "exit plan" from your Business.
If you wish Jonathan can merge seamlessly into your organisation without external companies knowing he is not, direct employees and without interrupting your current sales initiatives. Subject to availability he can even manage the whole sales process on a part-time or interim basis and train, develop and mentor your current sales and marketing teams.
Alternatively, he can give you the audit results, recommendations and a strategy for you to implement in-house.
1
Building a Marketing Strategy
During the consultation audit process, he will help you build a marketing strategy as a blueprint for the effective allocation of your resources to help achieve your business objectives. No matter what your size he can help create you a more effective marketing strategy. Your bespoke strategy will coordinate your company resources, concentrate on specific products, services and markets and communicate to all the members of your organisation what they are supposed to do more efficiently.
2
Understanding your customers and what they really want!
The heart of an effective marketing strategy is understanding your customer's pain points and providing the solutions or "medicine" they need. Not knowing the needs and wants of your customers will mean joining all the major failures in the history of sales and marketing. A customer problem is a golden opportunity to satisfy that need or want. Jonathan will audit your target market and the decision-making unit (initiators, influencers, deciders, vetoers and users) to ensure you know you understand your customer as well as you think you do.
3
Managing your Product or Services Percieved Value and how to increase it
Perceived Value is the maximum a customer is willing to pay for your product or service. Jonathan will analyse the 6 key areas to analyse your current perceived value. Remember all the great disasters in sales and marketing stem from neglecting to ask your customers their thoughts and feelings! He will audit current customers, potential new customers, lost or lapsed customers, and most importantly the heavy users of your product or service and measure the perceived value of your competitors.
4
Positioning your Product or Service against the Competitors
We will also analyse your competitor's strengths and weaknesses and discuss competitive and benefit advantages to maximise clear market opportunities. Many companies make the all too common mistake of citing "service" or "quality" as a unique selling point when in many cases the competition is claiming the same USPs. This audit will help hone and qualify your USPs from vague and ambiguous terms and help you better understand your overall competitive environment.
5
Understanding the Numbers
Jonathan will look at increasing customer satisfaction, integrating customer communications, advertising, public relations, brand identifiers, events, seminars, networking, social media, newsletters, guerrilla marketing strategies, CRM systems and how to measure success and market penetration.
6
Your Bespoke Growth Plan
The bespoke growth plan we create for you will help build your most valuable asset YOUR BRAND! So that your brand stands for trust, fulfilled promises and an ownable difference that is worth paying extra for. Your focused growth plan will incorporate both new and current customers and in many cases new target markets, whilst minimising risk.
7
Ongoing Support for as long as you need it
Don't forget, if you wish, Jonathan can merge seamlessly into your organisation without external companies knowing we are not direct employees and without interrupting your current sales initiatives. Subject to availability we can even manage the whole sales process on a part-time or interim basis and train, develop and mentor your current sales and marketing teams. Alternatively, we can give you the audit results, our recommendations and a strategy for you to implement in-house.