Ethan England

A sales audit of your current sales and marketing activities provides a 360-degree overview of what's helping and hindering your business. It can uncover vital Information that is being withheld from Business Owners from employees who fear redundancies and job losses. Many Sales team pipelines after an audit turned out to be works of fiction to "keep the wage packets coming". A Sales audit can also look at the "shelf life" of your product or service, understand your competitors and...

Aviation exhibitions bring together airlines, manufacturers, suppliers, regulators, and enthusiasts under one roof — making them some of the highest-value events in the industry calendar. But with so many exhibitors competing for attention, standing out takes more than just showing up with a banner and some brochures. Here's how to make the most of your next aviation exhibition. 1. Set Clear Goals Before You Book Your Stand Before you commit budget to floor space, decide what success looks...

Ever thought about Aviation Jargon vs. Buyer Language? If you've spent any time in aviation, the language comes naturally. STC approvals, Part 145 certifications, EASA compliance, C-checks, ADS-B retrofits — these terms are second nature to you. The problem? Your buyers don't always speak the same language. And when your marketing copy is written for engineers instead of decision-makers, deals quietly slip away before you ever get a phone call. The Gap Is Bigger Than You Think Aviation is one...